Prof Y L R Moorthi teaches Brand Management, Creative Marketing and other marketing courses in IIMB. His areas of interest include Marketing Strategy (consumer, industrial and services markets), Markets for Hi-tech Products and Branding. He has conducted training programmes for several reputed Indian and multinational companies.
His research interest includes Marketing Strategy, Consumer, Industrial and Services Markets; Markets for Hi-tech Products and Branding. He was a visiting scholar at the Amos Tuck Business School, Dartmouth, US (an Ivy League School), during February-June 2002, pursuing collaborative research with Professor Kevin Lane Keller His international publications include contributions to the Journal of Services Marketing, Business Horizons and Journal of Business-to-Business Marketing.
- Dr. Moorthi was awarded a PhD for his thesis ‘Brand Success Evaluation in Selected Personal Care Products’. The thesis studied 73 personal care brands from the Indian market.
- His case, ‘The Segmentation of the Indian Watch Market,’ was one of the three cases chosen for a round table discussion at the Asian Case Research Journal’s Conference, Singapore, July 2000.
- His book ‘Brand Management – The Indian Context’ was awarded the Escorts-DMA Award in 1999-2000 and NOCIL-ISTD Book Award in 2000-2001. Dr. Moorthi is a PhD (Brand Management), Bharathidasan University, India, MTech, IIT, Madras, India and PGDM, IIM Bangalore, India